What I Know. What I Use. What Makes Me Different.

I design and manage information systems that do not just work; they work for the business. From mapping data flows to eliminating bottlenecks in how information moves between teams, I ensure organizations run on accurate, accessible, real-time intelligence rather than outdated spreadsheets and siloed databases.

Business problems rarely are what they look like on the surface. I go beyond symptoms to identify root causes, using structured analysis, stakeholder interviews, and process mapping to build solutions that address the actual problem, not just the visible one.

Currently deepening expertise in machine learning, statistical modelling, and decision support systems through an MSc in Data Science. I bring the analytical foundation to go beyond descriptive reporting, building predictive models and generating forward-looking intelligence.

I combine quantitative data analysis with qualitative insight to build a 360 degree view of customer behavior, from campaign funnel analytics and cohort analysis to market research and competitive intelligence.

I develop end-to-end marketing strategies grounded in audience insight, channel analytics, and measurable objectives, across digital and traditional media, domestic and international markets. GA4, GTM, HubSpot, Meta, Google Ads. I use the tools. But the strategy always comes first.

I build with AI, not just alongside it. From deploying conversational AI sales agents to automating content pipelines and digital campaign workflows, I understand how to integrate emerging technology into marketing and analytics operations at a practical level.

I work at the intersection of brand strategy and performance marketing, ensuring that what an organization stands for is consistently expressed across every channel, campaign, and customer touchpoint. Strong brand and strong data are not opposites.

From developing trust-first domestic media strategies to tracking channel ROI across digital campaigns, I bring a rigorous, insight-led approach to media planning. I do not buy reach. I engineer relevance.

Most transformations fail not because the technology was wrong, but because the people were not brought along. I lead digital transformation by combining technical architecture with change management, ensuring new systems get adopted and the organization comes out stronger.

I manage projects from brief to delivery with clear roadmaps, defined milestones, and proactive risk management. Across healthcare operations and marketing programs, I have led initiatives involving multiple stakeholders and tight deadlines, and delivered.

I design M&E frameworks that tie activity to outcome and outcome to organizational objective, building the measurement infrastructure before the project launches, not after. If it cannot be measured, I will build the system to measure it.

I translate complex data and strategic findings into clear, compelling narratives for C-suite leaders, external partners, and cross-functional teams. I have presented to hospital leadership, collaborated with international media agencies, and aligned stakeholders across distributed teams.